Olly Moss + Rolling Roadshow Tour

Have you ever looked at a movie poster and wondered, who makes these? Why is the artist’s name never in plain sight?

All arguments about the artistic merit of promotional posters aside, in many modern marketing missions, little cap-space is allotted to create a one-of-a-kind art piece. It’s just a fact of mass-production. Hard-copy promotional work is what it is: information that is not maximized as product, in and of itself.

Before we get too far into it, let’s discuss the co-basis of this post: the Alamo Drafthouse’s 2010 Rolling Roadshow Tour. Essentially, the Alamo Drafthouse and Levi’s jeans put on an annual mobile film festival, staging 35mm showings in locations unique to each film’s storyline. Consider how exciting it would be to see John Landis’ classic The Blues Brothers at Chicago’s Joliet Prison.

The first three Rocky movies on the steps of the Philadelphia Museum of Art.

There Will Be Blood at the Kern County Museum in Bakersfield, California.

Convoy at the Fort Union Drive-In in Las Vegas.

RoboCop at the Russell Industrial Complex in Detroit.

Dirty Harry in Washington Square Park.

Jackie Brown at the Del Almo Fashion Mall in San Francisco.

The Godfather Part II on a rooftop in New York’s Little Italy.

On the Waterfront at Pier A Park in Hoboken, New Jersey.

Damn. Film-buffs everywhere are drooling uncontrollably. And guess what; it’s all free. But where was I…

It’s refreshing when a movie poster jumps out and slaps you. Graphic artist Olly Moss has done something very exciting with his posters — or should I say, pieces — for the Rolling Roadshow film tour. Anyone familiar with Moss’ series Films in Black and Red shouldn’t be surprised by the strength of his contribution to this deliciously pretentious film festival — if you’re not familiar, check out the Die Hard and Rain Man pieces… s-w-e-e-t. This isn’t the first time he has forged a successful marriage between high and low art, and hopefully, it won’t be the last time. See the posters below:


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